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primary logo
logo
A diverse World of Entertainment Created by NEW! Present Dynamic and Infinite Contents World created by NEW.
We embody the vision of proposing diverse opportunities in the Contents Market
by maintaining our independence from affiliated businesses,
and also open to the possibility of combining systematically in order to increase competitiveness.
We have the flexibility to integrate with any partner in Korea and abroad in the Entertainment Business.
Regulations for Use
The basic logo does not let other letters or graphics intrude
the designated space, in order to increase visual perception.
Also, the logo must maintain its minimum size for consistency and legibility.
* Consultation with brand management division (webmaster@its-new.co.kr) is required prior to using the logo.
  • Regulation of minimum space Based on height x apply clear space
  • Regulation of minimum size The height of the logo should be at least 3.5mm.
Signature
The signature combining the primary logo
and the logo type must follow the grid system specified in the guidelines.
White Background
  • NEW MOVIE
  • NEW CINE Q
  • NEW MUSIC
  • NEW CONTENTS PANDA
  • NEW STUDIO
  • NEW BRAVO
Black Background
  • NEW MOVIE
  • NEW CINE Q
  • NEW MUSIC
  • NEW CONTENTS PANDA
  • NEW STUDIO
  • NEW BRAVO
Color System
The color system is the fundamental element of sharing the visual image of NEW,
and in order to create a constant image, the specified colors must be used.
Colors that are used are based on the designated main color and sub colors are auxiliary elements.
  • Main Color
    NEW Blue
    cmyk 100 / 45 / 0 / 0
    rgb 0 / 111 / 185
    NEW Violet
    cmyk 70 / 95 / 0 / 0
    rgb 111 / 44 / 135
    NEW Red
    cmyk 5 / 95 / 100 / 0
    rgb 221 / 37 / 20
  • Sub Color
    NEW Gray
    cmyk 0 / 0 / 0 / 80
    rgb 87 / 87 / 86
    NEW Silver
    cmyk 0 / 0 / 0 / 40
    rgb 151 / 153 / 156
    NEW White
    cmyk 0 / 0 / 0 / 0
    rgb 255 / 255 / 255
    NEW Gold
    cmyk 20 / 30 / 70 / 15
    rgb 180 / 151 / 90
    NEW Black
    cmyk 0 / 0 / 0 / 100
    rgb 0 / 0 / 0